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HomeNewsAU Small Finance Bank launches industry's first customisable Credit Card, LIT

AU Small Finance Bank launches industry’s first customisable Credit Card, LIT


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  • The LIT (Live It Today) Credit Card allows cardholders to customise their choice of credit card features as per their ever-changing lifestyle requirements instead of predefined features
  • Introduces Pay-Per-Feature and freedom to Switch On/Off any feature to avail customized benefits across Travel, Entertainment, Shopping, Fuel and Dinning -all on one card.

MUMBAI, India, June 22, 2022 /PRNewswire/ — Staying true to its mission of Badlaav, AU Small Finance Bank today launched an innovative Credit Card product that brings a revolutionary change in the credit card landscape. The AU Bank LIT (Live-It-Today) Credit Card, by the largest small finance bank and one of the fastest-growing retail banks in India, offers a unique value proposition to cardholders – to choose the features they want and for the time period they want.

(L-R): Mr. Mayank Markanday, Head of Credit Card Business, Mr. Uttam Tibrewal, Executive Director, Mr. Rishi Dhariwal, Group Head Liabilities, Mr  Gurpinder Modi, National Sales Head, Credit Cards, Mr. Sanjay Agarwal,  MD & CEO, Mr. Arvind Butola, National Product & Communication Manager, AU Small Finance Bank,  at the launch of AU Bank LIT (Live-It-Today) Credit Card in Mumbai today

While credit card companies offer attractive products in different categories, it is often difficult for customers to find the combination of all such features in one single card. This forces them to opt for multiple credit cards offering specific category rewards like Travel card for maximising travel related spends or co-branded cards for shopping on specific e-commerce sites. With the LIT Credit Card, the Bank has put the power to choose these features in the hands of the customers – all categories in one card. Further, they also get the freedom to switch on or off these features as per their changing lifestyle requirements.

LIT credit card provides a higher degree of engagement to customers, through the AU0101 app as they can track their saving/earnings daily to maximize their benefits. Most importantly, the card hosts multiple benefits and customers can activate any feature on-the-go in real time for a small convenience fee. LIT provides the cardholder a complete control on its offers and fee that they pay for those offers in a clear, transparent manner and saves the cardholders multitudes of annual/renewal fee for benefits they don’t use. Cardholders can avail the best of both Cashbacks and Reward Points, using the features that are offered. The default validity period for each feature is 90 days.

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LIT Credit Card offers five categories of features, namely:

  • Lounge Access: Wherein customers can opt for one or two lounge access per quarter
  • Milestone Benefits: By which, one can get more reward points or cashbacks
  • OTT & Lifestyle Memberships: Wherein they can get free membership to various platforms and services
  • Accelerated Rewards (Online/Offline): Customers can get higher reward points for online and POS transactions
  • Other Features: Including fuel surcharge waiver, cashback on grocery, and much more

“At AU Bank, we have always believed in challenging the status quo by leveraging technology and innovation to bring the change that the banking industry needs. Last year, we became the first Small Finance Bank to start a Credit Card portfolio to empower our customers. Soon, we observed that the digitally-savvy and GenZ consumers needed more control over the products they use. This led to the evolution of the customizable LIT Credit Card which brings the features of many credit cards into a single card. We will continue to launch many such innovative products and remain true to our mission of being the change agent through our mission, Badlaav Humse Hai,” said Mr. Sanjay Agarwal, MD & CEO, AU Small Finance Bank.

While AU Bank already has a bouquet of card services, the addition of the LIT Credit Card will help it cater to the evolving needs of a digital-savvy generation of informed users. AU Bank launched their first range of credit cards last year. Since then, the Bank has successfully enrolled more than 2.3 Lakh credit cards customers from over 200 districts of Tier 2 and Tier 3 cities, majority of whom are first time credit card users.

About AU Small Finance Bank:

AU Small Finance Bank Limited (AU Bank) is a scheduled commercial bank, a Fortune India 500 Company, and the largest Small Finance Bank in the country. Starting its journey from the hinterlands of Rajasthan, today AU Bank is the largest Small Finance Bank with a deep understanding of the rural and semi-urban markets that has enabled it to build robust business model facilitating inclusive growth. With 25+ years legacy of being a retail focused and customer centric institution, AU started its banking operations in April 2017 and as on 31st March 2022, it has established operations across 919 banking touchpoints while serving 27.5 Lakh customers in 18 States & 2 Union Territories with an employee base of 27,817 employees. The Bank has a net worth of ₹ 7,514 Cr, deposit base of ₹ 52,585 Cr and Assets Under Management (AUM) of ₹ 47,831 Cr. AU Bank enjoys the trust of marquee investors and is listed at both the leading stock exchanges viz. NSE and BSE. It has consistently maintained a high external credit rating from all major rating agencies like CRISIL, CARE Ratings and India Ratings.

Photo: https://mma.prnewswire.com/media/1845372/Credit_Card_Launch.jpg

Disclaimer:
This Press Release has not been vetted or endorsed by The Eastern Herald‘s editorial staff.

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